Social Media

To make your social media work, it’s important to develop a strategy and track the metrics that matter to you. Maybe you want to make your business known to more people in the local area? Perhaps you want to get your content seen by more people and increase engagement on your page, or maybe you simply need more leads and just don’t have the time or expertise to make it happen with social media?

As well as running your accounts, I can make tailored recommendations on the kinds of content to produce, the audiences to target and the budget you should be spending if you’re looking at paid social campaigns. I can help you define and grow an online audience and ensure the content that you put out on behalf of your business is relevant and useful to your potential customers. It can be hard for busy teams to devote enough time to social media channels; I can ensure that your social media activity stays consistent and engages the right people.

Need social media training for your team? As well as managing social media pages myself, I have experience managing teams responsible for social media and content and have delivered ongoing training to a team of over 150 sales consultants in how to successfully manage their own social media accounts.

Content

Creating content for your target audience is a key tool in engaging them and building trust in your business. This might be blog posts that bring people to your website, or native content on social media that fits seamlessly into potential customers’ feeds and increases their awareness of your business. All of the web content I create is optimised for search to help improve your website’s visibility when potential customers make a relevant search.

I’ve worked with a range of organisations on content, from creating product and website copy to blog posts, guides, marketing emails and scripts for video content. As well as creating high quality content, I can help you figure out the most effective ways of sharing it on social media and other channels. 

Digital Strategy

If you don’t yet have a digital marketing strategy in place or your existing strategy needs some work, I can help. Strategy is the first step in ensuring your digital marketing works in a way that’s cost effective for your business, and being able to measure and prove its success. I’ll only ever suggest what I think will work for your business, there’s no one-size-fits-all approach (understanding your target audience, how they think is the bit I get really excited about!)

Let’s arrange a free consultation where I can learn about your business, make informed suggestions and create a plan to get you on your way.